1
Define
Nail down the problem before you spend a sprint solving the wrong one.
Now in private beta
Design thinking for health products, without the six-month lag.
Healthful is an AI copilot for health product teams that still want to do real design thinking. Same discipline, five phases, a lot less grunt work.
Built by a Senior Product DesignerFor health teamsDesign thinking-native
The framework
The five phases you already know, in one place.
Define, empathize, ideate, prototype, launch. You probably already run the process across four or five different tabs. Healthful puts the whole thing behind one door so you can stop duct-taping ChatGPT, Figma, Notion, and Miro into something the team can actually use.
2
Empathize
Get inside the head of a patient, a provider, and a payer without three months of research.
3
Ideate
Brainstorm at volume, then filter for the ideas worth actually prototyping.
4
Prototype
Web, mobile, wearable, and 3D mockups that you can iterate on in real time.
5
Launch
Ship it with a narrative, a set of metrics, and a plan for the weeks after launch.
Why it matters
Healthcare software is still embarrassing.
Banking apps replaced paper checks twenty years ago. Healthcare still runs on fax machines, portals that lock you out every ninety days, and forms that ask for your insurance card three times in one visit. We all know this. Most of us have lived through it with someone we love.
The generic AI design tools coming out right now won’t fix the healthcare part. They were built for marketing pages and SaaS landing flows. They don’t know what HIPAA is, what a clinician needs between back-to-back appointments, or why a patient would quietly give up instead of asking for help.
Healthful is built for that context. It’s a copilot that sits inside the way good health teams already work, and mostly stays out of the way until you need it.
Free download
The AI Design Thinking Prompt Cards.
20 example prompts across the 5 phases of design thinking. They show the shape of question an LLM handles well, so you can swap in your own problem and write your own version. The structure is the part worth stealing. No sign-up, no upsell.
Get your copy PDF · 577 KB · No login required
Define
"What problem are we actually solving, who is it for, and what is getting in the way?"
Empathize
"Walk me through the week of a chronically ill patient trying to get a prior authorization approved."
Ideate
"Give me 25 different ideas for making medication adherence feel less like being nagged."
Who’s behind this
A health-product designer who got tired of the tools.
Hi, I’m Jameson. I’ve been designing health products for about a decade, in big healthcare orgs and in small startups, and I’ve watched the same sad cycle play out more times than I want to count: good teams spend half a year on research, another half on stakeholder buy-in, then ship something no patient was ever asking for.
Healthful is the tool I wanted to have during those cycles. It’s design thinking the way I was taught it, with less of the busywork that made me want to quit at 2am the night before a review.
Be one of the first teams in
Want to build better health products with us?
Healthful is going out to a small set of health product teams first. If you’re in that first batch you get founding pricing for as long as you stay a customer, onboarding calls with me, and a real seat at the table when we’re deciding what to build next.